Privacy Policy
Effective date: [date]
Who we are: [LLC legal name], doing business as The Scoop Library ("we", "us"), [mailing address], [support email].
The Scoop Library sells Meta ads to pet waste removal companies. Our customers are businesses, but the people who run them share personal information with us (a name, an email, a mobile number), so this policy explains what we collect and what we do with it.
1. What we collect
| What | Examples | Where it comes from |
|---|---|---|
| Account and profile | Your name, business name, email, mobile number, ZIP codes you serve, how you describe your area, business phone, the offers you run and the customers you serve, brand colors, delivery email | You |
| Ad details | The words, prices, phone number and choices you enter for an ad; logos and photos you upload for custom designs | You |
| Orders and payments | What you bought, when, the amount, credits and codes used. Card details go to Stripe, not to us; we see only the card brand, last 4 digits and expiry | You and Stripe |
| Results you share | Ads Manager numbers (spend, leads, cost per lead, customers) and screenshots | You |
| Ad Coach and Done For You | With your permission, read access (Ad Coach) or managing access (Done For You) to your Meta ad account: campaigns, ads, spend, results, audiences and settings. Done For You may show us leads in your Meta account | You and Meta |
| Messages | Emails, texts and support requests between us | You |
| Device and usage data | Pages viewed, clicks, browser and device type, IP address, approximate location from the IP, referring site, and cookie or pixel identifiers | Your browser, our site, Meta Pixel |
| Business listings | For businesses that haven't contacted us: business name, business email, website and city, from public business listings and company websites | Public sources |
We don't knowingly collect information from anyone under 18; the site is for businesses.
2. How we use it
- To make, check and deliver your ads, run the 90-day area lock, and check our no-sell areas.
- To run your account, take payment, send receipts, and give you credits and referral rewards.
- To provide Ad Coach and Done For You if you sign up.
- To decide which ads stay in the library and how to improve them, using combined or anonymous results. The site doesn't show results for now; if we publish them later (on the site or in our What's Working email), they're combined or anonymous. We name you, or use your logo or words, only with your written OK.
- To send you marketing email or texts only if you agreed (section 4).
- To measure our own ads and show our ads to people likely to be interested (Meta Pixel, section 5).
- To keep the site secure, prevent fraud, follow the law, and enforce our terms.
3. Who we share it with
We don't sell your personal information, and we don't share it for other companies' marketing.
We share it only with companies that help us run The Scoop Library, for that purpose:
| Company | What it does for us |
|---|---|
| Stripe | Payments, saved payment methods, receipts, fraud checks, [sales tax] |
| Supabase | Our database, logins and file storage |
| Vercel | Hosts the website |
| Resend | Sends our email |
| [Google Workspace] | Our business email inbox |
| OpenAI | Makes and edits ad images, including custom designs with your logo or photo |
| Anthropic (Claude) | Reviews Ad Coach accounts and drafts guidance; helps us check ads |
| Meta | The Meta Pixel on our site (section 5); the Meta Marketing API for Ad Coach and Done For You |
| [Text message provider] | Sends texts, only to people who agreed (section 4) |
We may also share information if the law requires it, to protect our rights or someone's safety, or with a company that takes over The Scoop Library (it would have to honor this policy).
Stellar Pet Cleanup never sees your information. [LLC legal name] runs two businesses: The Scoop Library and Stellar Pet Cleanup, a pet waste company in Montgomery County, Texas. Your information is kept in The Scoop Library's own systems, used only for The Scoop Library, and never shared with Stellar Pet Cleanup or any other pet waste company. Stellar gives The Scoop Library ad files and ad results; nothing about our customers goes the other way.
4. Email and text marketing (your consent)
Email. When you create an account, an unchecked box asks if you want our free What's Working email and offers by email. We send marketing email only if you check it. Every marketing email has our postal address and an unsubscribe link; we stop within 10 business days of your request. We still send emails about your account and orders (receipts, delivery, problems), which aren't marketing.
Texts. For now we don't send marketing texts at all, and the text box isn't on our forms. If we add it, we'll send marketing texts only to people who check that separate box, which will say:
"Yes, text me offers and tips from The Scoop Library at the mobile number above. I agree that The Scoop Library may send marketing texts to this number using automated technology. Agreeing isn't required to buy anything or to get a free ad. About [4] texts a month. Message and data rates may apply. Reply STOP to cancel, HELP for help. See our Privacy Policy and Terms."
- That box is never checked for you, and checking it isn't a condition of any purchase or free offer.
- We keep a record of the wording you saw, the number, the date and time, and your IP address.
- Stop any time by replying STOP (or QUIT, END, REVOKE, OPT OUT, CANCEL or UNSUBSCRIBE), by email, or in your account. We stop within 10 business days, usually at once, and may send one text confirming you're out.
- We don't share mobile numbers or text consent with anyone for their marketing. Our text provider only sends our messages.
5. Cookies, the Meta Pixel and Do Not Track
- We use cookies and similar tools to keep you logged in and remember settings.
- We use the Meta Pixel. Meta and other third parties may use cookies, web beacons and similar technologies on our site to collect information about your visit (pages viewed, clicks, device and browser data, and identifiers) and may collect information about your activity across other websites over time. We and Meta use it to measure our ads and to target and deliver ads, including showing our ads to you on Facebook and Instagram.
- How to opt out of ad targeting: use the Digital Advertising Alliance's opt-out at https://optout.aboutads.info, change your ad settings in your Facebook or Instagram account (Settings > Accounts Center > Ad preferences), or block or delete cookies in your browser. [If we add a cookie banner: "Cookie settings" link in the footer.]
- Do Not Track: our site doesn't currently respond to browser Do Not Track signals. We do honor the opt-outs above. [If the site honors Global Privacy Control signals, say so here.]
Pixel notice for every page (short text with a link to this section; Meta's terms require it on every page where the pixel runs):
"We use cookies and the Meta Pixel to measure and show ads. Learn more and opt out."
6. Business contacts from public listings
We may email pet waste businesses we find in public business listings or on their websites, using the business email they publish. Every such email says who we are, gives our postal address, and has a one-click way to opt out. If you opt out, we keep your email on a do-not-contact list so we don't email it again. We never copy member lists from Facebook groups or other communities, and we never cold-text.
7. Ad Coach and Done For You data
- We use access to your Meta ad account only to provide the service you signed up for, under Meta's Platform Terms.
- Ad Coach access is read-only; we can't change your ads, budget or billing.
- Leads in your Meta account belong to you. In Done For You, we look at them only to manage your ads (for example, to check a lead form works). We don't contact your leads or use them for anything else.
- When you cancel, remove our access in Meta Business Settings; we also stop using it. We delete the account data we pulled from Meta within [30 days] of cancellation, except combined statistics that don't identify you.
- You can ask us to delete Meta data at any time: [support email] or [data deletion page URL].
8. How long we keep it
- Account, orders and payment records: while your account is open and [7 years] after, for tax and accounting.
- Ad details and delivered files: while your account is open, so you can download your ads again.
- Results you shared: as long as the ad is in the library; in combined form, longer.
- Marketing consent and opt-out records: [5 years] after the last message, to prove consent and honor opt-outs.
- Device and usage data: [up to 2 years].
9. Security
We use encrypted connections, access controls and reputable providers. Payment card data stays with Stripe. No system is perfectly secure; if a breach affects your personal information, we'll tell you as the law requires.
10. Your choices and rights
- See and change most of your information in your account. Ask us at [support email] to see, correct or delete anything else; we answer within [30 days]. We may keep what the law requires (for example tax records).
- Unsubscribe from email or texts at any time (section 4). Opt out of ad targeting (section 5).
- Some states give their residents more privacy rights. If yours does, email us and we'll honor the rights that apply to you.
11. Changes to this policy
We'll post any change here with a new effective date. If a change matters (for example a new kind of sharing), we'll email account holders at least 14 days before it applies.
12. Contact
[LLC legal name], doing business as The Scoop Library, [mailing address], [support email].